Kia Sorento Earns TrueCar Pre-Owned Value Award
TrueCar recently unveiled the winners of the company’s first annual TrueCar Pre-Owned Value Award, a title that honors pre-owned vehicles who hold its value the best after three years of ownership. The list of winners was published in the Auto Remarketing magazine, and included best overall categories for both mainstream and premium cars, as well as top contenders in each segment. The Kia Sorento earned recognition for being the best pre-owned vehicle in the three-row mid-size SUV and crossover segment.
In order to determine the winners of all 27 segments, TrueCar looked at data regarding the continued performance of various 2014 models, as well as predicting future value based on factors such as competition within the segment and the value of the vehicle’s overall brand. The popularity of crossovers and SUVs in today’s market undoubtedly made it difficult choosing a winner for the mid-size utility vehicle segment, but rising to the top in such a competitive segment makes the 2014 Kia Sorento stand out in its class.
Jim Nguyen, TrueCar EVP and general manager of ALG, explained TrueCar’s decision to nominate the Kia Sorento as the winner of its segment. “The Kia Sorento offers consumers a compelling value proposition, providing additional space with more features and functionality versus similarly priced competitors. A smooth, quiet ride, available V6 engine and features like third-row seating, rear air conditioning, HID headlamps and blind spot detection set the Sorento apart from its competition.”
The benefit of the TrueCar Pre-Owned Value Award is that it gives shoppers who prefer used cars — that is, customers who are very concerned about affordability and long-lasting value — a basis for which vehicles offer the best possible quality for the money. Among families looking for three-row crossovers, the Kia Sorento is a sure winner in its segment.