Introducing the All-New Kia Masterpiece Concept

V-Touch | Tyler, TX

Kia is on a hot-streak of rolling out head-turning new concepts: first Imagine by Kia, then Signature, and now the all-new Kia Masterpiece concept.

The Kia Masterpiece concept is an impressive entrant for Kia into the large SUV segment. Its “flagship” is the all-made-in-America 2020 Kia Telluride, which is available at Kia dealerships this spring. The Kia Masterpiece concept revolves around ruggedness and is already starting to look like a fast favorite for off-roaders. It features a raised body, robust all-wheel drive, and an athletic overall appearance.

Kia partnered with the K-pop (or Korean pop) group, BLACKPINK, as their Global Brand Ambassadors for the release of Masterpiece and other upcoming models and concepts. The band has an enormous international following, who lovingly call themselves “BLINKS.” Kia, in return, is the title sponsor of BLACKPINK’s ongoing world tour, entitled “In Your Area,” which just made it Stateside in April of 2019.

The Kia Masterpiece debuted at the 2019 Seoul Motor Show in April. Along with its Masterpiece, Kia also debuted an impressive array of new technologies at the show, including their all-new V-Touch. V-Touch is the world’s first virtual, gesture-controlled interface, which lets drivers command interior systems like air-conditioning and volume with simple, no-touch gestures. We can’t wait to see more Masterpiece vehicles with these master-class technologies in our showroom here at Crown Kia of Tyler.

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